For the past decade, Instagram has received tremendous support from social media influencers and brands looking to market their products online. For any brand or individual to advance in Instagram marketing, their following needs to be gradually yet consistently growing. After all, that’s the only way to get and engage with a larger audience every time you post. You shouldn’t have to worry about how to get followers if you are correctly using these four tips:
Take Advantage of Free-to-Use Instagram Features
Instagram has recently rolled out business profiles and creator profiles. The business account heavily resembles Facebook’s business accounts, featuring a call-to-action button allowing followers to contact the organization or brand. Together with the call-to-action feature, business accounts are equipped with analytics known as ‘Insights’ on the platform. The insights give the user access to engagement and impression information.
If you are using Instagram for business purposes, it’s wise to switch your account to a business account to make use of the unique account features. The more information you have about how various users engage with your content, the easier it is to make the proper adjustments to enhance your user experience.
Cross-Promotion
An easier way of gaining new followers on Instagram is by cross-promoting your posts across all social media platforms that you are registered on. Invite your friends from other platforms to follow your Instagram account. Since they are already following you on other sites, it likely for them to do the same on Instagram.
Instagram also offers them an alternative way to engage with your business socially. Do not assume that everything you post will get to all the users connected to your business account. The majority of the users ignore specific content, while some are not as active as others. You need your followers to engage with as many of your social accounts as possible to boost your reach.
Do Not Overwhelm Your Followers
Even though you need to be posting enough times, you want to avoid “boring” your followers. Posting too much can make the audience feel like you are constantly in their face preventing them from viewing different accounts and content. Some users easily get offended, and this leads to a loss in followers.
If you want to be posting regularly, try posting three or four times a day. The best advice will be to post at different intervals to determine when most users engage with your content. Afterward, begin to experiment with less or more posts keenly noting your engagement stats. Keep in mind that this process is an ever-ending job and requires patience.
Create an Interactive Hashtag
The best way to build instant engagement is by coming up with a creative hashtag. As long as you are using hashtags the right way, this is a straightforward tactic to help with Instagram marketing. Hashtags are an easier way for users to spread the word about an item or topic.
Followers who use your services or products can post about them and use the hashtag to feature on your account. All through, these different followers are exposing your brand to their followers. Hopefully, with the correct implementation of the above information, your Instagram engagement and followers will significantly boost.